Well, social media has done it again. They have found a way to engage their audience in such a unique way that I am impressed. This upcoming weekend, the band Vampire Weekend will be playing on Sunday at the Tribeca Film Festival. And they're planning on streaming the show on YouTube for its digital viewers. Not only do the viewers get to see the show online without having to leave their bedroom, but depending on how often they tweet during the show with the hashtag #AmexUnstaged, they can unlock online-only access to an encore by the band backstage.
What a great way to get even more people talking about the band and the show. Normally, only the people who were actually at the concert would probably be able to tweet about it, but now they're offering a way to drive even more engagement and interact with their followers. This is such a great idea for spreading the word about the different bands and artists that are doing this. Kenny Chesney also did this during one of his beachside concerts in that depending on how many tweets viewers sent would determine the number of songs he would play in his encore (not 10,000 songs for 10,000 tweets, but more tweets means more songs--aka a 9 song encore).
They wanted to make sure they had something special for the digital audience, which I think is a great idea and in the future will have even more people talking about whatever subject is involved. For Usher's concert, they had viewers send in digital avatars of themselves for a chance to be virtual back up dancers. There is so much potential with social media for the future, and I'm excited to hopefully work in the Social Media Marketing world and participate in some of these amazing ideas.
Source: http://mashable.com/2013/04/28/vampire-weekend-concert-live-stream-steve-buscemi/
These are extremely creative ideas and I am interested to see how social media influences events like these in the future. However, do you believe that actions such as these could end up having a negative effect on ticket sales and fan following for some bands? Do you know if these actions are pre determined or are they based on the popularity and demand for certain shows? Thanks and I really enjoyed reading about this.
ReplyDeleteI don't think it will affect the ticket sales. People would still rather see artists in person rather than online, so I don't think the little perks will make them want to watch online rather than live. The Unstaged concerts coincide with the artists' album releases.
ReplyDelete