Well, social media has done it again. They have found a way to engage their audience in such a unique way that I am impressed. This upcoming weekend, the band Vampire Weekend will be playing on Sunday at the Tribeca Film Festival. And they're planning on streaming the show on YouTube for its digital viewers. Not only do the viewers get to see the show online without having to leave their bedroom, but depending on how often they tweet during the show with the hashtag #AmexUnstaged, they can unlock online-only access to an encore by the band backstage.
What a great way to get even more people talking about the band and the show. Normally, only the people who were actually at the concert would probably be able to tweet about it, but now they're offering a way to drive even more engagement and interact with their followers. This is such a great idea for spreading the word about the different bands and artists that are doing this. Kenny Chesney also did this during one of his beachside concerts in that depending on how many tweets viewers sent would determine the number of songs he would play in his encore (not 10,000 songs for 10,000 tweets, but more tweets means more songs--aka a 9 song encore).
They wanted to make sure they had something special for the digital audience, which I think is a great idea and in the future will have even more people talking about whatever subject is involved. For Usher's concert, they had viewers send in digital avatars of themselves for a chance to be virtual back up dancers. There is so much potential with social media for the future, and I'm excited to hopefully work in the Social Media Marketing world and participate in some of these amazing ideas.
Source: http://mashable.com/2013/04/28/vampire-weekend-concert-live-stream-steve-buscemi/
Sunday, April 28, 2013
Sunday, April 14, 2013
Mobile Marketing Tactics
In light of our recent discussion in Social Media Marketing about Mobile Marketing, I figured this would be an appropriate time to talk about mobile marketing tactics, since, from what we learned, advertisers are not doing the best job in this category.
1. Know what you want your mobile prospects or customers to do next.
2. Develop mobile content that enhances your product.
3. Focus on the one or two things for which mobile users will use your site.
4. Tell stories that hook your viewers and set up the action.
5. Craft videos to ensure viewers see at least half of your content.
6. Create content that works within bandwidth limitations.
7. Measure more than the mobile impressions.
1. Know what you want your mobile prospects or customers to do next.
- So many people are using their mobile devices as their way of accessing the internet, engaging with others, and for games, so make sure your customers know what you want them to do because they're going to be on their phones...be sure to communicate with them!
2. Develop mobile content that enhances your product.
- What do your customers care about most? Find out what will deliver value to them and make sure you offer that to them!
3. Focus on the one or two things for which mobile users will use your site.
- Make your mobile site easy to use since mobile users are usually just on for short periods of time, or "snacking," so be sure fulfill their needs as efficiently as possible.
4. Tell stories that hook your viewers and set up the action.
- Tell stories to engage your customers and use videos to draw them on, such as on Vine.
5. Craft videos to ensure viewers see at least half of your content.
- 25% of YouTube videos are viewed on mobile devices, and 40-60% of viewers don't want the entire video, so make sure that what you need to say is at the beginning and try to entice them to click out to your other content.
6. Create content that works within bandwidth limitations.
- Make sure your consumers can access your information
7. Measure more than the mobile impressions.
- Track mobile impact in terms of mobile website, apps, in-store activity, cross device use, and calls
Sunday, April 7, 2013
Final Four Weekend
The Final Four was this weekend, with the final game ending tomorrow between Michigan State and Louisville. I could not think of a better way to spend my weekend than I did this weekend. I was able to be a part of the Social Media Street Team as a volunteer and help out on Friday and Saturday. Not only did they give us about $100 worth of Nike gear to wear while we worked that said Final Four Atlanta 2013 on it, but I got to spend two days listening to some great bands in the beautiful weather.
I got to pass out free t-shirts, hand out Bracket Town tickets, get people to do crazy stuff for me like push up contests, beer chugging contests, funny photos, dance contests, and an arm wrestling competition. I was taking videos and pictures all weekend and had an absolutely amazing time. I could not have asked for a better way to spend my time or work. Even though it was tiring, it was such a rewarding experience and got me really excited for when I graduate and can hopefully do more things like this in the future for my job.
I got to pass out free t-shirts, hand out Bracket Town tickets, get people to do crazy stuff for me like push up contests, beer chugging contests, funny photos, dance contests, and an arm wrestling competition. I was taking videos and pictures all weekend and had an absolutely amazing time. I could not have asked for a better way to spend my time or work. Even though it was tiring, it was such a rewarding experience and got me really excited for when I graduate and can hopefully do more things like this in the future for my job.
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