Mobile Marketing Tactics

In light of our recent discussion in Social Media Marketing about Mobile Marketing, I figured this would be an appropriate time to talk about mobile marketing tactics, since, from what we learned, advertisers are not doing the best job in this category.

1. Know what you want your mobile prospects or customers to do next.

• So many people are using their mobile devices as their way of accessing the internet, engaging with others, and for games, so make sure your customers know what you want them to do because they're going to be on their phones...be sure to communicate with them!

2. Develop mobile content that enhances your product. 

• What do your customers care about most? Find out what will deliver value to them and make sure you offer that to them!

3. Focus on the one or two things for which mobile users will use your site.

• Make your mobile site easy to use since mobile users are usually just on for short periods of time, or "snacking," so be sure fulfill their needs as efficiently as possible.

4. Tell stories that hook your viewers and set up the action.

• Tell stories to engage your customers and use videos to draw them on, such as on Vine.

5. Craft videos to ensure viewers see at least half of your content. 

• 25% of YouTube videos are viewed on mobile devices, and 40-60% of viewers don't want the entire video, so make sure that what you need to say is at the beginning and try to entice them to click out to your other content.

6. Create content that works within bandwidth limitations.

• Make sure your consumers can access your information

7. Measure more than the mobile impressions. 

• Track mobile impact in terms of mobile website, apps, in-store activity, cross device use, and calls