The biggest takeaways:
- The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
- Fans are less active on Sunday compared to all other days of the week.Not only is it useful to know this stuff if it's your job, you also have to think about your audience and the season. If you have targeting younger kids who have Facebook and Twitter and it's also Summer, you have a better chance of reaching them during the day since they don't have school and have nothing better to do than be on their phones and constantly looking on Facebook or Twitter.If your audience is older than 25, chances are no matter what season it is, they will be working 9-5 jobs...but also, it depends if it's their job to be on social media sites during the day, in which these spike periods can be useful. If not, then also posting before and after work with scheduling using Hootsuite, for example, can be very helpful.Again, this information is good for anyone in the biz and very useful to know..so I suggest you read this article and pay attention to your audience! Don't make it a one-way conversation..engage your audience and listen to them!
