Google Store
Google seems to be trying to open up a physical store to sell some of their own products, but I think that is just about as dumb as Amazon trying to open up their own store. People like those websites because we are lazy and don't want to go to an actual store to buy things, and we can usually find cheaper things by searching on the internet rather than going to a store. Sure, we have to deal with shipping and handling and sometimes unnecessary service charges, but again, we are lazy. People aren't going to suddenly stop buying things off the internet and go to these physical stores if they did exist, they just wouldn't do very well. And even though Google is trying to showcase its new Glass project in a physical forum, there are many other places that Google could show this off, and they have plenty of money to have another store help them out.
It's going to be hard for them to turn a profit with these stores trying to sell some of their products. Why bother with rent, utilities, employees, etc. just to show a few products? I think it's all very unnecessary. But I do have to agree that if Google is trying to change its image from just a search engine to more of a consumer brand, the shift in public perception could actually help them in the future. I suppose Google has enough money to try to figure all this out, but I guess you gotta try everything once.
I agree that opening Google stores seems like a waste of time for them since we all are pretty lazy. I do think that Google will find a way to make it profitable though since they're Google, and they seem to make everything work. It'll be interesting to see what comes of this.
ReplyDeleteIt also seems silly to me that Google would set up a physical store with all the extra expenses that come along with a it like you said. With that being said, if they create more of an experiential store like Apple does I could see this actually working. People wouldn't go to the store necessarily to buy anything but to experience and try out the new products. Still seems like an overwhelming amount of cost are to be incurred with this project.
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